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Lesley Gaesser

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Feminine Design

Building support for women in the areas of design and architecture.

Project
The goal of this project was to design
a typographic visual system and event
for a non-profit organization of choice.
The system also needed to function
and hold together visually across
multiple platforms. These platforms
included a printed book, responsive
website, mobile application, and interior
environmental branding. 

Solution
The Organization for Women Archi-
tects and Design Professionals was
the chosen group and after research
and exploration, a visual system was
designed that would hold up and
function across multiple formats. The
visual goal was to represent women,
modern design and architecture in a
harmonious typographic system. 

 

The Organization of Women Architects
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