In a world where design students are offered a single survey class focused on
all of design history; with text books that are dense and type heavy and couldn’t possibly represent all of the history; and with the Internet which offers myriads of sites and search engines with incomplete or scattered information on the history;
students of design are left unable to truly understand or retain the history for future application or inspiration. In this fast-paced technology driven world, something
has happened in or rushed pursuit forward—we have forgotten to look back. We have forgotten the story that is design and the history that has built the world of design that we know today. The goal of the Echo Theory is to provide better tools and sources for students of graphic design history at both the professional and academic level. We strive to provide better access to the History of Graphic
Design and to reconnect designers and design history, for a better design future.